The 4x4 & Pick Up Show Back This June

Originally Published: March 2019

The 4x4 & Pick-Up Show is back this June after a hugely successful inaugural year in 2018.  The show was so well regarded by the industry, organisers Assignment Media were delighted to be nominated for the Best Launch Show award in the Exhibition News Independent Organisers’ Awards.  The event was so well received it was even mentioned by Steve Wright on Radio 2 during the show’s weekend.

The UK's Motor Show for the 4x4 & pick-up market, the 4x4 & Pick-Up Show is the ideal event for anyone who either owns or wants to own a 4x4 or pickup, whether for their work or as a personal car.  With big name 4x4 brands such as Terrafirma and BF Goodrich as sponsors, the 2019 event is expected to be bigger and attract an even larger number of exhibitors and visitors than last year.

The ideal event for both trade and personal users, the show has dedicated days for both commercial users and the general public.  The Commercial Users Day is held on Friday 28th June and visitors will simply need to register their details in order to attend.  The Public Day is on Saturday 29th June and is completely free to all visitors.

The biggest change the organisers have made is to make the show entirely free entry.  Ian Argent, Show Organiser said, “Our feeling is that both exhibitors and visitors would be happier if more people were able to come in and find out more about what’s on offer today in the 4x4 & pick-up market.”  As publishers of 4x4 Magazine, organisers Assignment Media certainly have a large amount of knowledge about the 4x4 industry. Alan Kidd, Editor of 4x4 Magazine and Group Editor for new sister title Pick-Up & 4x4 Pro said, “The UK pick-up market has never been in better shape; with more customers than ever deciding on a 4x4 pick-up as their choice of commercial or personal vehicle.”

Uniquely, the event offers a complete show room experience from leading manufacturers and bespoke builders, allowing visitors to both view and test drive a range of vehicles, including the new Mercedes X-Class and Isuzu D-Max.  Isuzu are partners of the show for the second year running, demonstrating their commitment and support for this young event.

With exhibitors who specialise in tyres, lighting, off-road equipment, accessories, roof racks, performance upgrades, custom vehicle builds, overland equipment, insurance and many more, the 4x4 & Pick-Up Show is the ideal place to get ideas for your vehicle.

For more details and to order your tickets simply visit

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